Following a race across 21 stages is part endurance test, part map-reading exercise. In this design case study, the roadbook for La Grande Boucle Fantôme turns that challenge into a ride of its own: the terrain isn’t just something to look at, but something the page makes you feel as you move through it.
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Instead of treating scrolling as a neutral way to reveal the next section, the design draws on the rhythms of a mountain route. Its signature technique shapes the journey through the story, giving the climbs, distance and changing landscape a presence beyond the usual stage-by-stage list. The result is a visual guide built to reward curiosity as well as keep the race’s scale in view.
For sports fans, the appeal is in seeing how information can carry the sensation of a course without getting in the way of following it. For designers, it’s a close look at how a single interaction can connect a long-form narrative to its subject. The full case study follows the thinking behind the roadbook—and explains what happens when the act of scrolling starts to resemble a climb.
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